Big SEO Trends to Get Ready for in 2017
From an SEO (search engine optimization) point of view, 2017 is going to be at least just as exciting as 2016. Google came with big changes this year, making RankBrain an integral part of their optimization and ranking algorithm. Many companies were able to capitalize on the changes in SEO this year to rank higher in search engines and therefore bring more traffic to their sites.
As a business owner, marketer or manager, it is imperative to use any tools you have at your disposal in order to outrank your competitors and get a competitive advantage in your industry. By ranking high in search engines, you gain brand awareness, free traffic and a wide variety of business options. However, in order to get there, you need to start by understanding the most important SEO trends that will have a big impact next year.
Search engine optimization is undoubtedly growing at lightning speed. The digital marketing landscape has a similar upward trend. As 2017 slowly unfolds, here are two of the most prominent SEO trends that you need to keep an eye on.
1. Voice Search is Skyrocketing
In 2016, many SEO experts predicted that voice search is going to become big. Devices such as Siri, Cortana or Amazon Echo (Alexa) are becoming widespread all over the globe. The appeal for voice search is definitely there. Imagine getting all of your answers in real time, without having to use your hands. Everyone would love that. Voice search is slowly becoming huge, but how can SEO specialists use it in their advantage?
As technology improves, voice search will get over its infancy phase, filled with errors, bugs and mistakes. In the Keynote SMX West 2016, Google’s director of voice search talked about the improvements in voice recognition. According to the latest statistics, the error rate in speech recognition dropped from 25% to 8% in just two years.
Google’s goal in 2017 is to move beyond voice recognition and get into voice understanding. IBM’s super intelligent computer, Watson, might come in handy here, as it is able to understand human emotions and interact with people like no other AI machine before it.
As a marketer, business owner or SEO expert, your job is to keep a close eye on the changes in voice search and to stay prepared for anything that might be implemented in 2017. It is better to go with the flow than to be left behind.
There were many voices in 2016 who suggested that 2017 will bring important changes in SEO. The whole ranking process will begin to resemble Google’s Ad ranking process. It all starts with the increasingly high expectations of average users. People are no longer satisfied with reasonable sites, good loading speeds and average content. They want websites that load instantly, have flawless navigation and provide all the information they seek for on the first page.
Due to this rise in users’ expectations, user experience optimization has become a term used more and more in SEO circles. Google has already started to rank higher sites that load fast, offer good navigation and have a low bounce rate.
If you want to keep your high SEO rankings in 2017 or even improve them for all of your sites, it is paramount to invest as many resources as you can in user experience. Make sure your site visitors are happy and Google, Bing and Yahoo will reward you greatly.